Espuela Design Co., proudly known as The Cowboy Sport Coat Company, is based in Brenham, Texas, and has been creating premium cowboy sport coats and western jackets since 2014. Founded by Cody and Karen, the brand is rooted in the traditions of rodeo, ranching, and agriculture, delivering high-quality western wear designed for the modern cowboy lifestyle. Known for tailored construction, durable materials, and timeless western design, Espuela has become a respected name in cowboy sport coats and men’s western fashion.
Cody’s background in farming and ranching, combined with his experience in rodeo, shaped the foundation of the brand. Raised in a family of cotton farmers, he understands the importance of hard work, function, and authenticity in western apparel. Karen, an agricultural educator for over 20 years, brought a passion for people, community, and the western industry that continues to influence the brand today. Together, they built Espuela Design Co. to reflect the values, heritage, and lifestyle of the cowboy way of life.
The name Espuela, meaning spur in Spanish, represents a symbol of western tradition and craftsmanship. Every cowboy sport coat is designed in Texas and inspired by the ranch, rodeo arena, and western lifestyle, combining a tailored fit with a polished look that pairs seamlessly with boots and denim. These are not trend-driven pieces. They are designed for longevity, performance, and a refined western presence.
Espuela Design Co. proudly supports organizations that preserve and promote the western lifestyle, including the PRCA, WRCA, PBR, BFO, and FFA. The brand is deeply connected to the rodeo industry and agricultural community, regularly traveling to major rodeos and western events such as CattleCon to connect directly with customers. In addition to producing luxury western sport coats, Cody and Karen host the Westgate Las Vegas NFR Viewing Party for the Wrangler NFR, one of the most recognized events in professional rodeo.
This online store was created to bring that same level of craftsmanship, quality, and western tradition to a broader audience. Each sport coat represents more than just western clothing. It reflects a commitment to heritage, pride, and the standard of dressing with intention. Espuela Design Co. delivers premium cowboy sport coats for men who value tradition, quality, and a refined western look.
Designed for those who live the western lifestyle, where quality craftsmanship, tailored fit, and cowboy tradition still matter. Every sport coat is created to deliver a refined look that holds its place from the ranch to the arena and beyond.
A Standard, Not a Trend
A commitment to quality, fit, and enduring western design.
Built for longevity and purpose, each piece reflects a disciplined approach to construction, material selection, and fit. Rooted in western heritage and shaped for today, these garments are made to perform across ranch life, competition settings, and elevated everyday wear while maintaining a consistent standard of craftsmanship.
What it means to be a cowboy is not a title. It is a standard carried forward.
A Way of Life
To be a cowboy is to live with discipline, respect, and a deep connection to tradition. It is early mornings, long days, and a commitment to doing things the right way, even when no one is watching. Rooted in ranching, rodeo, and western heritage, this way of life is built on values that have been passed down and carried forward with intention.
At Espuela Design Co., every piece reflects that standard. Each sport coat and jacket is carefully selected to represent the character, pride, and presence that define the western lifestyle. This is not just clothing. It is a reflection of the values you stand for and the way you choose to show up.
Where It Began
Before Espuela Design Co. became known for cowboy sport coats, it began with the saddle blanket purse. What started as a handcrafted gift from Cody to Karen quickly became a sought-after piece across the western community, carried from rodeos to ranch gatherings.
That early success laid the foundation for the brand, built on authenticity, craftsmanship, and western heritage. While Espuela has evolved into luxury western apparel, those original pieces remain a lasting symbol of where it all began.
A foundation built on craftsmanship, heritage, love, and the western way of life.
We don’t follow trends. We set a standard built on tradition, quality, and the western way of life.
Shop In Person
Experience Espuela Design Co. firsthand by visiting us in Brenham, Texas by appointment or finding us at select rodeos, cattle shows, and western events across the country. From personalized fittings to seeing each piece up close, shopping in person allows you to connect with the craftsmanship and find the right fit for your lifestyle.
Built in Texas
Espuela Design Co. is operated from our ranch in Brenham, Texas, where every piece is hand selected with intention and held to a consistent standard of quality. From selection to shipment, each order is managed with care, reflecting the values of hard work, integrity, and the western way of life.
Packaged with Care
Each sport coat is carefully prepared to arrive in the condition it was intended. From structured, high-quality packaging to protective garment covers, every detail is handled with precision to ensure your piece is delivered clean, protected, and ready to wear.
Join Espuela
Stay connected with Espuela Design Co. by becoming a VIP member and following along on social media. Be the first to know about new releases, upcoming events, and where to find us next as we continue to grow within the western community.